BERO, the premium non-alcoholic beer brand founded by Tom Holland and John Herman, is revolutionizing its global expansion strategy through Oracle NetSuite’s advanced AI-powered business suite. This strategic implementation demonstrates how modern technology drives international growth in the competitive beverage industry.
Oracle NetSuite Transforms BERO’s Operational Foundation
BERO implemented Oracle NetSuite’s cloud ERP system before its public launch, recognizing the critical need for scalable infrastructure. Consequently, the platform provides real-time financial visibility and operational transparency. Moreover, it automates complex business processes across multiple departments. The system handles everything from order fulfillment to supply chain management with remarkable efficiency.
Streamlining International Operations with Oracle NetSuite
The Oracle NetSuite implementation has yielded significant operational improvements. Order processing time has been reduced to under 15 minutes through integrated systems. Additionally, monthly financial close cycles have been dramatically shortened from 15 days to just 3-5 days. These enhancements provide BERO with unprecedented operational agility in global markets.
Key Benefits of Oracle NetSuite Implementation
- Automated financial reporting for real-time business insights
- Integrated order fulfillment across multiple sales channels
- Multi-currency management through NetSuite OneWorld
- Scalable infrastructure supporting international expansion
Global Expansion Powered by Oracle NetSuite Technology
Oracle NetSuite’s global capabilities enable BERO to manage complex international operations seamlessly. The platform supports multi-currency transactions and simplifies subsidiary integration. Furthermore, it provides unified management across diverse geographical markets. This technological foundation positions BERO for sustained international growth.
Strategic Partnership Driving Market Success
BERO’s collaboration with Oracle NetSuite represents a strategic approach to technology adoption. Evan Goldberg of Oracle NetSuite emphasizes how strong technology foundations accelerate success in evolving consumer markets. The partnership demonstrates how cloud and AI innovations keep businesses competitive in dynamic industries.
Frequently Asked Questions
What specific Oracle NetSuite features does BERO utilize?
BERO leverages NetSuite’s comprehensive ERP capabilities including financial management, order fulfillment automation, supply chain integration, and NetSuite OneWorld for global operations management.
How has Oracle NetSuite improved BERO’s operational efficiency?
The implementation reduced order processing to under 15 minutes and shortened monthly financial close from 15 days to 3-5 days, significantly enhancing operational agility.
What markets does BERO currently operate in using Oracle NetSuite?
BERO has expanded across the US and UK, selling through major retailers including Target, Amazon, Sprouts, and Total Wine, with plans for further international growth.
How does Oracle NetSuite support BERO’s international expansion?
NetSuite OneWorld enables multi-currency transaction management and seamless integration of new international subsidiaries as the company expands globally.
What was the implementation process for Oracle NetSuite at BERO?
BERO worked with NetSuite Solution Provider Luxent to implement the cloud ERP system before public launch, ensuring scalability from the outset under Senior VP of Operations Neha Soi’s leadership.
How does Oracle NetSuite’s AI capabilities benefit BERO?
The AI-powered platform automates key processes, provides real-time business insights, and enables data-driven decision making for strategic growth initiatives.
