Google has dramatically expanded its groundbreaking AI Mode, bringing sophisticated AI-powered search capabilities to five major new languages including Hindi, Japanese, and Korean. This strategic move opens advanced artificial intelligence search technology to hundreds of millions of additional users globally.
Google AI Mode Reaches Global Audience
Google announced on Monday that its AI Mode now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This expansion follows last month’s rollout to 180 new markets in English. The company initially launched the feature in the U.S. before expanding to the U.K. and India.
Hema Budaraju, VP of Product Management at Google Search, emphasized the significance of this development. She stated that more people can now use AI Mode to ask complex questions in their preferred language. Users can explore the web more deeply through this advanced technology.
Technical Capabilities of Google AI Mode
Google AI Mode utilizes a customized version of Gemini 2.5 with multimodal and reasoning capabilities. The feature represents Google’s answer to competing AI search platforms including Perplexity and OpenAI’s ChatGPT Search.
Key technical features include:
• Multimodal processing capabilities
• Advanced reasoning functions
• Customized Gemini 2.5 integration
• Complex question handling
Agentic Features and Future Developments
In August, Google introduced agentic features in AI Mode, enabling restaurant reservation capabilities. The company plans future support for local service appointments and event ticket bookings. These advanced features currently remain limited to Google AI Ultra users in the U.S.
Access to these agentic capabilities requires participation in the “Agentic capabilities in AI Mode” experiment in Labs. The Ultra tier costs $249.99 per month, positioning it as a premium offering.
Access and Implementation Strategy
Currently, users access Google AI Mode through a dedicated tab on search results pages and a button in the search bar. Google appears to be working toward making this AI-led search experience the default option soon.
Logan Kilpatrick, Google DeepMind’s group product manager, indicated this direction while responding to user inquiries on social media platform X last week. The transition to default status would represent a significant shift in search functionality.
Market Impact and Industry Response
Google’s recent AI updates, including AI Mode and AI Overviews, have faced criticism regarding their impact on search click-through rates. However, Google denied last month that its AI search features are reducing website traffic.
The expansion supports Google’s position in the competitive AI search market. The company continues to enhance its offerings against emerging competitors while maintaining its dominant market position.
Frequently Asked Questions
What languages does Google AI Mode now support?
Google AI Mode now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese in addition to English.
How can users access Google AI Mode?
Users can access it through a dedicated tab on search results pages and a button in the search bar.
What are the agentic features in Google AI Mode?
These include restaurant reservation capabilities with planned future support for local service appointments and event ticket bookings.
Is Google AI Mode free to use?
Basic AI Mode features are available to general users, while agentic capabilities require the $249.99/month Ultra tier subscription.
When did Google first introduce AI Mode?
Google first rolled out AI Mode as an experiment to Google One AI Premium subscribers in March.
Will Google make AI Mode the default search experience?
Google indicates plans to make AI-led search the default experience “soon,” according to company representatives.
