Scottish MarTech innovator Hyble has secured a transformative $2 million venture debt financing from Virgin Money, marking a significant milestone for the company’s groundbreaking AI-powered platform and aggressive U.S. expansion strategy. This substantial investment positions Hyble to revolutionize beverage marketing technology across global markets.
Hyble’s AI-Powered Platform Transformation
The funding will primarily accelerate the rollout of Hyble 2.0, the company’s next-generation AI-powered platform designed specifically for beverage brands and distributors. This advanced system brings unprecedented automation, speed, and measurable ROI to point-of-sale execution. Consequently, sales teams gain smarter tools and faster execution capabilities that significantly enhance operational efficiency.
Strategic U.S. Market Expansion
Hyble’s expansion into the U.S. market demonstrates remarkable momentum, with revenues surging 93% year-to-date compared to the same period last year. The company’s breakthrough partnership with Southern Glazer’s Wine & Spirits, America’s largest beverage distributor, has already delivered impressive results:
- 60% reduction in print turnaround times
- Significant operational cost reductions
- Improved field sales execution metrics
- Enhanced marketing ROI measurement
Leadership and Growth Strategy
CEO Craig Letton emphasizes that this funding enables Hyble to “double down on innovation” while expanding their U.S. presence. The company is actively hiring six new AI engineers across Scottish offices to enhance platform automation and usability. Additionally, Hyble has promoted Katie Hoare to General Manager and is expanding its American sales team to capture rising demand.
Virgin Money’s Strategic Investment
Catriona Penny, Senior Director of Venture Debt at Virgin Money, praised Hyble as “a great example of the kind of high-growth, technology-led business we’re proud to support.” The investment recognizes Hyble’s focus on solving real-world execution challenges for global beverage companies through AI, data, and operational speed.
Future Outlook and Industry Impact
With fresh capital secured and an AI upgrade imminent, Hyble positions itself to strengthen its foothold in the competitive U.S. market while cementing its reputation as a disruptive player in global beverage marketing technology. The company’s AI-powered platform continues to attract enterprise demand across both alcoholic and soft drinks sectors in North America and Europe.
Frequently Asked Questions
What is Hyble’s primary business focus?
Hyble specializes in helping drinks brands and distributors manage point-of-sale execution for the on-trade sector through their AI-powered platform.
How much funding did Hyble secure and from which source?
The company secured $2 million in venture debt financing from Virgin Money to support platform development and market expansion.
What measurable results has Hyble achieved with major clients?
Their partnership with Southern Glazer’s Wine & Spirits demonstrated over 60% reduction in print turnaround times and significant operational cost savings.
What are Hyble’s expansion plans for the U.S. market?
The company is expanding its sales team, has appointed a new General Manager, and is focusing on capturing rising enterprise demand across North America.
How will the funding be allocated?
The investment will accelerate the rollout of Hyble 2.0, support U.S. expansion, and fund the hiring of additional AI engineers in Scotland.
What makes Hyble’s technology unique in the beverage industry?
Their AI-powered platform brings automation, speed, and measurable ROI to beverage marketing, specifically addressing point-of-sale execution challenges for global brands.
