In a surprising strategic reversal, Stellantis has officially canceled development of the all-electric Ram 1500 REV pickup truck, marking a significant shift in the automotive industry’s electric vehicle ambitions. This decision comes as demand for full-size battery-electric trucks softens across North America, forcing major manufacturers to reassess their electrification timelines.
Ram Electric Pickup Cancellation Details
Stellantis confirmed the Ram electric pickup cancellation on Friday, citing changing market conditions as the primary driver. The company stated that low consumer demand for full-size battery-electric trucks prompted this strategic reassessment. Consequently, Stellantis will discontinue development of the full-size BEV pickup entirely.
Extended-Range Ramcharger Emerges as Alternative
Instead of the pure electric Ram electric pickup, Stellantis will focus on the extended-range Ram 1500 REV, previously known as the Ramcharger. This vehicle combines battery power with a gasoline generator, offering an estimated 690 miles of total range. The innovative approach addresses range anxiety concerns that have plagued the electric truck segment.
Timeline and Production Plans
The Ram electric pickup project experienced multiple delays before its ultimate cancellation. Stellantis initially targeted 2024 production, then pushed to 2025, and finally delayed to 2026 before canceling altogether. The company confirms production of the extended-range Ram 1500 will begin in 2026 as planned.
Market Impact and Industry Context
This Ram electric pickup cancellation reflects broader challenges in the electric truck market. Several manufacturers have faced similar demand issues with their electric pickup offerings. The decision represents a pragmatic approach to meeting consumer needs while maintaining progress toward electrification goals.
Technical Specifications Comparison
Key differences between canceled and replacement vehicles:
- Powertrain: Pure electric vs. extended-range hybrid
- Range: Unknown vs. 690 miles estimated
- Towing capacity: Industry-busting options maintained
- Production timeline: Canceled vs. 2026 launch
Frequently Asked Questions
Why did Stellantis cancel the Ram electric pickup?
Stellantis cited low demand for full-size battery-electric trucks in North America as the primary reason for cancellation.
What is replacing the canceled Ram electric pickup?
The extended-range Ram 1500 REV (formerly Ramcharger) will replace the pure electric version, offering 690 miles of range using a combination of battery and gasoline generator.
When will the replacement vehicle launch?
Production of the Ram 1500 REV is scheduled to begin in 2026, maintaining the previously announced timeline.
How does this affect Stellantis’ overall EV strategy?
While this represents a shift in pickup truck strategy, Stellantis remains committed to its broader goal of offering 25 all-new BEVs by the end of the decade.
What features will the Ram 1500 REV include?
The vehicle promises exceptional range, towing capability, and payload performance, setting new benchmarks in the half-ton pickup segment.
Will this cancellation affect other Stellantis electric vehicles?
The company indicates this decision is specific to the full-size pickup segment and doesn’t necessarily impact other electric vehicle programs.
