In today’s dynamic business landscape, innovation is crucial. Companies consistently seek novel strategies to engage customers and foster lasting loyalty. The groundbreaking ‘Team 2024. Collect the full squad’ campaign, a pioneer in Web3 Loyalty activation, has not only redefined customer engagement but also secured a prestigious global award. This initiative demonstrates how blockchain technology can transform traditional loyalty programs, offering unprecedented opportunities for businesses and consumers alike. Furthermore, it highlights the increasing mainstream acceptance of digital assets.
Web3 Loyalty Takes Top Honors at Global Awards
The gamified campaign, ‘Team 2024. Collect the full squad,’ recently achieved significant recognition. It won at the International Loyalty Awards 2025. WhiteBIT crypto exchange sponsored this innovative project. They partnered with Ukraine’s national football team. ATB, Ukraine’s largest grocery retailer, and NTI Loyalty agency also powered the initiative. This collaboration earned the top prize in the ‘Best Strategic Partnership in Global Loyalty’ category. Significantly, it surpassed entries from global giants like Mastercard and the Royal Bank of Canada. This win underscores the growing impact of Web3 Loyalty solutions on the international stage. Moreover, it validates the power of strategic alliances in driving consumer engagement.
The International Loyalty Awards are among the most prestigious global honors. They annually recognize excellence in B2C and B2B programs. These awards celebrate initiatives that push boundaries and deliver measurable results. Consequently, winning this award solidifies the ‘Team 2024’ campaign’s position as a benchmark for future loyalty programs. The jury specifically praised its original concept and seamless execution. They also highlighted its impressive scale of impact. This campaign truly represents a breakthrough in cross-industry partnership. It skillfully combined sport, retail, loyalty mechanics, and blockchain technology into one engaging, accessible experience. This demonstrates the immense potential when diverse sectors converge on a common goal.
Driving Mass Blockchain Adoption Through Web3 Loyalty
The campaign’s primary sponsor was WhiteBIT cryptocurrency exchange. WhiteBIT stands as Europe’s largest cryptocurrency exchange by traffic. It boasts over 8 million users across more than 150 countries. For over two years, WhiteBIT has served as an official partner of the Ukrainian national football team. They actively support sports and social impact projects. This aligns with their broader mission: bringing cryptocurrency into everyday life. Their commitment to widespread adoption is clear. They believe in making crypto accessible to everyone.
Volodymyr Nosov, CEO of WhiteBIT Group, emphasized this vision. He stated, ‘Cryptocurrencies are no longer just a part of the digital ecosystem — they are becoming part of daily life.’ He added, ‘With this campaign, we’ve shown that crypto can be accessible to everyone — even on supermarket shelves. It’s a step forward for real-world adoption across Europe, and for the future of finance.’ This statement perfectly encapsulates the essence of Web3 Loyalty. It moves beyond abstract digital concepts. Instead, it integrates digital assets into tangible, everyday consumer experiences. This approach effectively lowers the barrier to entry for new users. Thus, it accelerates mass blockchain adoption.
Web3 Loyalty: Making Crypto an Everyday Reality
The ‘Team 2024. Collect the full squad’ campaign masterfully combined several powerful elements. It leveraged national pride, gamification, and cutting-edge blockchain technology. Customers visited over 1,000 ATB stores. There, they collected physical cards featuring Ukrainian national football players. The goal was to complete the entire squad. This tangible aspect provided a familiar entry point for participants. Importantly, each physical card could be activated through a dedicated mobile app. This app granted access to various interactive activities. Participants also had the opportunity to earn crypto rewards.
This initiative marked a significant first for Ukraine. It effectively bridged the gap between tangible collectibles and Web3 technologies. On-shelf physical cards connected directly with in-app activities. Users could then earn real cryptocurrency as rewards. This innovative hybrid model demystified crypto. It presented it not as a complex financial instrument, but as an engaging reward. Furthermore, it demonstrated the practical utility of digital assets in a fun, accessible format. The campaign successfully transformed a common retail experience into a gateway for blockchain exploration. Consequently, it set a new standard for how brands can integrate Web3 into their engagement strategies. This strategy made Web3 Loyalty truly tangible for hundreds of thousands of people.
Record-Breaking Engagement and Transformative Impact
The ‘Team 2024’ campaign gathered massive traction. Its engagement figures are truly remarkable:
- 230,000+ participants: This figure highlights the broad appeal and reach of the campaign.
- 15,000+ completed full collections: Many participants actively engaged to achieve the ultimate goal, securing guaranteed crypto prizes.
- 300,000+ cards distributed nationwide: This vast distribution underscores the campaign’s impressive scale and presence across Ukraine.
These impressive figures position ‘Team 2024. Collect the full squad’ as one of Europe’s largest real-world crypto adoption initiatives. It transformed how users interact with digital assets. Participants experienced cryptocurrency firsthand, not merely as an investment, but as a reward for their engagement. This practical exposure fosters trust and understanding. Moreover, it lays the groundwork for broader acceptance of digital currencies in daily transactions. The campaign’s success proves that innovative Web3 Loyalty programs can drive significant user engagement and foster genuine crypto adoption.
Recognition for Innovation and The Future of Web3 Loyalty
The International Loyalty Awards jury praised the campaign for multiple reasons. They cited its original concept, seamless execution, and immense scale of impact. They called it a breakthrough in cross-industry partnership. This unique collaboration combined sport, retail, loyalty mechanics, and blockchain technology. The result was one engaging, accessible experience. Such recognition from a global authority validates the strategic vision behind the campaign. It also highlights the growing importance of integrated marketing approaches in the digital age.
Looking ahead, the success of ‘Team 2024’ offers valuable insights for the future of loyalty programs. Traditional loyalty schemes often struggle with engagement and perceived value. However, Web3 Loyalty, with its transparency, immutability, and potential for true ownership (via NFTs or tokens), offers a compelling alternative. Brands can leverage blockchain to create more interactive, rewarding, and community-driven experiences. This campaign serves as a powerful case study. It demonstrates how companies can effectively onboard new users into the Web3 ecosystem. Ultimately, it paves the way for a new era of customer relationships, built on trust and shared value.
About WhiteBIT: A Pioneer in Global Crypto Adoption
WhiteBIT is recognized as Europe’s largest cryptocurrency exchange by traffic. It offers an extensive range of services. Users can access over 820 trading pairs and more than 330 assets. The platform also supports 9 fiat currencies, making it highly versatile. WhiteBIT actively collaborates with major global entities. These include Visa, FACEIT, FC Barcelona, FC Juventus, and the Ukrainian national football team. Such high-profile partnerships underscore WhiteBIT’s commitment to mainstream integration. The company remains dedicated to driving the widespread adoption of blockchain technology worldwide. Their involvement in the ‘Team 2024’ campaign perfectly exemplifies this mission. They consistently strive to make digital assets part of everyday life. Therefore, WhiteBIT stands at the forefront of the global movement towards a decentralized future.
The ‘Team 2024’ campaign represents a significant milestone. It proves that innovative Web3 Loyalty initiatives can achieve mass adoption and global recognition. This success story offers a blueprint for businesses worldwide. It encourages them to explore the transformative potential of blockchain technology in customer engagement. As the digital landscape evolves, such pioneering efforts will undoubtedly shape the future of loyalty programs and financial interactions.
Frequently Asked Questions (FAQs)
What is Web3 Loyalty?
Web3 Loyalty refers to loyalty programs built on blockchain technology. Unlike traditional programs, Web3 loyalty often incorporates digital assets like cryptocurrencies or NFTs as rewards. This offers enhanced transparency, security, and true ownership for participants. It allows for more interactive and community-driven engagement.
Which organizations collaborated on the ‘Team 2024’ campaign?
The ‘Team 2024. Collect the full squad’ campaign was a collaborative effort. WhiteBIT crypto exchange sponsored the initiative. They partnered with Ukraine’s national football team. Additionally, ATB, Ukraine’s largest grocery retailer, and NTI Loyalty agency powered the campaign. This multi-sector partnership was key to its success.
What award did the ‘Team 2024’ campaign win?
The ‘Team 2024’ campaign won the top prize in the ‘Best Strategic Partnership in Global Loyalty’ category at the International Loyalty Awards 2025. This prestigious award recognizes excellence in loyalty and engagement programs worldwide.
How did the campaign integrate physical and digital elements?
The campaign uniquely combined physical and digital aspects. Participants collected physical cards featuring football players from ATB stores. Each card could then be activated via a mobile app. This app provided access to digital activities and allowed users to earn cryptocurrency rewards. This bridge between tangible collectibles and Web3 technology was a key innovation.
What was the impact of the ‘Team 2024’ campaign on crypto adoption?
The campaign had a significant impact on real-world crypto adoption in Europe. With over 230,000 participants and 300,000+ cards distributed, it introduced a vast audience to cryptocurrency in an accessible, gamified way. It demonstrated that crypto can be an everyday reward, fostering greater understanding and acceptance of digital assets among the general public.
