WordPress has unveiled Telex, an experimental AI development tool that promises to revolutionize how users create content blocks through simple text prompts. This groundbreaking WordPress AI tool represents the platform’s ambitious push into artificial intelligence, potentially transforming how millions of websites are built and maintained.
Telex: WordPress’s Vision for AI-Powered Development
CEO Matt Mullenweg introduced Telex during WordCamp US 2025, describing it as a “V0 or Lovable equivalent specifically for WordPress.” The new WordPress AI tool allows users to generate Gutenberg blocks—the modular components that form WordPress websites—through prompt-based interfaces. Users simply type what they want to create, and Telex returns a .zip file ready for installation.
How the WordPress AI Tool Works
The experimental platform, available at telex.automattic.ai, demonstrates WordPress’s commitment to AI innovation. This WordPress AI tool operates through a straightforward process:
- Prompt Input: Users describe the desired content block
- AI Generation: Telex processes the request and creates the block
- Download: Users receive a .zip file for installation
- Integration: Blocks work with WordPress sites or WordPress Playground
Early Testing and Current Limitations
Initial testers found that this WordPress AI tool still requires refinement. Several test projects failed or needed additional work to function properly. However, Mullenweg emphasized that Telex remains a prototype with significant potential. The WordPress AI tool represents the company’s broader AI strategy, following their announcement earlier this year about forming a dedicated AI team.
Democratizing Publishing Through AI
Mullenweg connected the WordPress AI tool to the platform’s core mission of democratized publishing. “We’re taking things that required coding knowledge and making them accessible to everyone,” he stated. This WordPress AI tool aligns with WordPress’s commitment to open-source, low-cost solutions available in every language.
Additional AI Experiments and Browser Integration
Beyond Telex, WordPress demonstrated other AI initiatives. The team built a WordPress help assistant during Contributor Day with just two hours of development. Mullenweg also praised Perplexity’s Comet browser, which allows users to interact with WordPress through its interface. These developments show how the WordPress AI tool ecosystem continues to expand.
Legal Considerations and Future Outlook
While excited about AI’s potential, Mullenweg acknowledged concerns about AI being a potential bubble. However, he remains optimistic about the WordPress AI tool’s long-term impact. The company continues to navigate legal challenges with WP Engine regarding trademark licensing, but these issues remain separate from their AI development efforts.
Frequently Asked Questions
What is Telex?
Telex is an experimental AI development tool from WordPress that generates Gutenberg blocks through text prompts.
How do I access the WordPress AI tool?
Telex is available at telex.automattic.ai, though it’s currently labeled as experimental and may have limitations.
What can I create with this WordPress AI tool?
Users can generate various Gutenberg blocks including text elements, images, columns, and marketing animations.
Is Telex ready for production use?
No, the WordPress AI tool is still in prototype stage and early tests show it needs additional development work.
How does this WordPress AI tool fit with WordPress’s mission?
Telex supports WordPress’s goal of democratizing publishing by making advanced functionality accessible without coding knowledge.
What other AI tools is WordPress developing?
Beyond Telex, WordPress has created a browser-based help assistant and is exploring integration with AI browsers like Perplexity’s Comet.
